Role of channel integration on the service quality, satisfaction, and repurchase intention in a multi-channel (online-cum-mobile) retail environment.
Shuqing YangYaobin LuPatrick Y. K. ChauSumeet GuptaPublished in: Int. J. Mob. Commun. (2017)
Keyphrases
- multi channel
- service quality
- customer satisfaction
- user satisfaction
- data broadcast
- service providers
- single channel
- information systems
- real time
- electronic commerce
- anti aliasing
- information quality
- competitive advantage
- internet shopping
- technology acceptance
- online shopping
- quality of service
- subjective norm
- competitive environment
- mobile environments
- mac protocol
- mobile applications
- customer loyalty
- mobile devices
- job satisfaction
- call center