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Empirical investigation of customers' channel extension behavior: Perceptions shift toward the online channel.
Shuiqing Yang
Yaobin Lu
Ling Zhao
Sumeet Gupta
Published in:
Comput. Hum. Behav. (2011)
Keyphrases
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multi channel
online learning
communication channels
multiple access
human behavior
data sets
neural network
data mining
supply chain
communication systems