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How online self-customization creates identification: Antecedents and consequences of consumer-customized product identification and the role of product involvement.
Soyeon Kwon
Sejin Ha
Chris Kowal
Published in:
Comput. Hum. Behav. (2017)
Keyphrases
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product information
real time
online stores
automatic identification
website
case study
consumer behavior
life cycle
electronic commerce
online retailers
online markets
product design
online learning
supply chain
social media
neural network
data sets