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Chris Kowal
Publication Activity (10 Years)
Years Active: 2017-2017
Publications (10 Years): 1
Top Topics
Life Cycle
Automatic Identification
Product Design
Neural Network
Top Venues
Comput. Hum. Behav.
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Publications
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Soyeon Kwon
,
Sejin Ha
,
Chris Kowal
How online self-customization creates identification: Antecedents and consequences of consumer-customized product identification and the role of product involvement.
Comput. Hum. Behav.
75 (2017)