Factors Influencing Social Media Adoption and Continued Use in Academia: A Case Study at a Traditional University.
Liezel CilliersObrain MurirePublished in: SETE@ICWL (2017)
Keyphrases
- factors influencing
- social media
- case study
- technology adoption
- factors affecting
- technology acceptance
- social networks
- perceived usefulness
- grounded theory
- e government
- test bed
- online consumer
- social media platforms
- information technology
- information systems
- big data
- factors that influence
- social context
- e learning
- hong kong
- crisis management
- knowledge management
- leading edge
- saudi arabia
- internet shopping