Big Data-enabled Customer Relationship Management: A holistic approach.
Pierluigi ZerbinoDavide AloiniRiccardo DulminValeria MininnoPublished in: Inf. Process. Manag. (2018)
Keyphrases
- big data
- customer relationship management
- cloud computing
- data processing
- relationship management
- data analysis
- data mining
- data mining applications
- big data analytics
- data management
- data mining technology
- knowledge discovery
- vast amounts of data
- customer churn
- social media
- competitive advantage
- business intelligence
- marketing strategies
- data science
- call center
- data warehousing
- database
- management system
- artificial intelligence
- real time