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Social CRM Performance Dimensions: A Resource-based View and Dynamic Capabilities Perspective.
Nicolas Wittkuhn
Tobias Lehmkuhl
Torben Küpper
Reinhard Jung
Published in:
Bled eConference (2015)
Keyphrases
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social capital
social networks
social media
competitive advantage
customer relationship management
resource based view
social interaction
real world
social responsibility