Internet Advertising Pleasure and Purchase Intention.

Amir Abedini Koshksaray Elnaz Nabizadeh

Published in: Int. J. Innov. Digit. Econ. (2017)

Keyphrases

internet advertising
purchase intention
online shopping
product quality
online stores
banner ads
hong kong
online advertising
survey data
virtual communities
data mining
customer satisfaction
process control
quality control
service quality
electronic commerce
social media
electronic word of mouth
web services