Marketing Category Forecasting: An Alternative of BVAR-Artificial Neural Networks.
James J. JiangMaosen ZhongGary KleinPublished in: Decis. Sci. (2000)
Keyphrases
- artificial neural networks
- neural network
- computational intelligence
- predictive model
- short term
- feed forward
- backpropagation neural networks
- back propagation
- soft computing
- weather forecasting
- object detection
- using artificial neural networks
- radial basis function
- application of artificial neural networks
- website
- data mining
- neural models
- forecasting model
- grey model
- feed forward artificial neural networks
- genetic algorithm ga
- decision making
- prediction model
- recurrent neural networks
- marketing strategies
- neural network model
- financial time series
- hierarchical structure
- social media
- long term
- genetic algorithm