Umdenken beim Verkauf von Business-to-Business-Lösungen: Integration von Marketing, Vertrieb und Customer Success Management.
Carolin DurstJens PöppelbußPublished in: HMD Prax. Wirtsch. (2024)
Keyphrases
- customer relationship management
- customer support
- customer retention
- decision making
- return on investment
- electronic commerce
- direct marketing
- business managers
- customer behavior
- information systems
- consumer behavior
- business process management
- business processes
- business activities
- data mining
- customer data
- business process
- customer service
- banking industry
- telecommunications industry
- enterprise wide
- competitive advantage
- customer base
- knowledge management
- high tech
- customer satisfaction
- customer loyalty
- enterprise systems
- cross selling
- marketing strategies
- marketing campaigns
- business intelligence
- business models
- activity monitoring
- customer churn
- information technology
- senior management
- competitive environment
- business management
- enterprise resource planning
- service management
- mission critical
- business decisions
- business schools
- social media
- manufacturing companies
- software vendors
- financial services
- data management
- international business
- management information systems
- call center