Multistage multiproduct advertising budgeting.

Cesar Beltran-Royo Huizhen Zhang L. A. Blanco J. Almagro

Published in: Eur. J. Oper. Res. (2013)

Keyphrases

multistage
production planning
lot sizing
single stage
production system
stochastic programming
dynamic programming
online advertising
stochastic optimization
internet advertising
network equilibrium model
search algorithm
optimal policy
optimal control
single item
capacity expansion