Evolving viral marketing strategies.
Forrest StonedahlWilliam RandUri WilenskyPublished in: GECCO (2010)
Keyphrases
- marketing strategies
- direct marketing
- life cycle
- customer satisfaction
- consumer behavior
- search engine optimization
- online marketing
- customer base
- customer relationship management
- information systems
- support systems
- search engine marketing
- competitive advantage
- text mining
- case based reasoning
- learning process
- information technology
- case study
- knowledge base