The impact of anthropomorphism on customer satisfaction in chatbot commerce: an experimental study in the food sector.
Katharina KleinLuis F. MartinezPublished in: Electron. Commer. Res. (2023)
Keyphrases
- customer satisfaction
- service quality
- online shopping
- electronic commerce
- customer service
- marketing strategies
- customer reviews
- user satisfaction
- product design
- customer retention
- database
- core competence
- internet banking
- expert systems
- factors influencing
- negative impact
- higher education
- information systems
- databases