Research on Consumers' Purchase Intention of Taobao Live E-Commerce Platform.

Xiao Tian Huibin Fan Zihan Zhao

Published in: ICIBE (2022)

Keyphrases

purchase intention
online shopping
online stores
online consumer
product quality
survey data
consumer behavior
virtual communities
real time
customer satisfaction
electronic commerce
service quality
quality control
process control
personal information
case study
website
artificial intelligence