Impact of Consistency in Customer Relationship Management on E-Commerce Shopper Preferences.
A. Ant OzokKristen OldenburgerGavriel SalvendyPublished in: J. Organ. Comput. Electron. Commer. (2007)
Keyphrases
- customer relationship management
- business activities
- data mining technology
- data mining applications
- data mining systems
- customer churn
- marketing strategies
- relationship management
- competitive advantage
- customer base
- data mining
- decision making
- electronic commerce
- databases
- call center
- service level
- customer retention
- database management systems
- text mining
- information extraction
- real world