Combined effects of valence and attributes of e-WOM on consumer judgment for message and product: The moderating effect of brand community type.
Hyo-Jin JeongDong-Mo KooPublished in: Internet Res. (2015)
Keyphrases
- electronic word of mouth
- purchase intention
- consumer behavior
- online shopping
- virtual communities
- product quality
- online stores
- positive or negative
- survey data
- prior studies
- social network sites
- marketing strategies
- sentence level
- social networks
- positive and negative
- customer satisfaction
- process control
- attitudes toward
- online reviews
- service quality
- online communities
- product reviews
- quality control
- product development
- information sources