Introduction to the Special Issue: Marketing in the E-Channel.
P. K. KannanPublished in: Int. J. Electron. Commer. (2001)
Keyphrases
- multi channel
- social media
- website
- data sets
- marketing strategies
- consumer behavior
- long term
- multiple access
- wireless channels
- decision making
- data mining
- communication channels
- direct marketing
- database marketing
- short and long term
- channel capacity
- target audience
- cellular networks
- knowledge discovery
- information systems