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Research on Influencing Factors of O2O Consumption Behavior in Community Group Purchase Based on Interpretative Structural Model.
Jiangping Wan
Jing Zhang
Jinxu Ou
Published in:
WHICEB (2022)
Keyphrases
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structural model
influencing factors
measurement model
causal models
partial least squares
structural models
eca rules
human body
active databases
latent variables
structural equation modeling
unsupervised learning