Developing the structural model for barriers associated with CSR using ISM to help create brand image in the manufacturing industry.
Rajender KumarRahul SindhwaniRitu AroraPunj Lata SinghPublished in: Int. J. Adv. Oper. Manag. (2021)
Keyphrases
- manufacturing industry
- structural model
- brand image
- supply chain management
- structural models
- causal models
- measurement model
- partial least squares
- structural equation modeling
- causal relationships
- active databases
- social networks
- database
- integrity constraints
- human body
- supply chain
- prior knowledge
- computer vision