Dual Market(ing) in "Bio-Engineering High Technology" New Products: The Risk of Uncertainty and Failure.
Tomas Gabriel BasPublished in: Int. J. Meas. Technol. Instrum. Eng. (2013)
Keyphrases
- risk averse
- risk aversion
- risk neutral
- business opportunities
- market share
- early adopters
- case study
- risk measures
- product design
- manufacturing companies
- decision making
- financial crisis
- competitive market
- engineering education
- artificial intelligence
- expected utility
- portfolio management
- risk evaluation
- product life cycle
- penn state
- raw material
- belief functions
- engineering design
- utility function
- business environment
- competitive environment
- high tech
- risk factors
- software vendors
- life cycle
- design process