Investitionsentscheidungen im Multi-Channel-Customer-Relationship Management.
Hans Ulrich BuhlNina KreyerNina SchroederPublished in: Informationswirtschaft: Ein Sektor mit Zukunft (2003)
Keyphrases
- customer relationship management
- multi channel
- data mining systems
- single channel
- data mining
- competitive advantage
- anti aliasing
- data mining applications
- data mining technology
- marketing strategies
- relationship management
- customer churn
- customer segmentation
- call center
- distributed systems
- response time
- machine learning