Fantasy, farms, and freemium: what game data mining teaches us about retention, conversion, and virality (keynote abstract).
Jim WhiteheadPublished in: MSR (2011)
Keyphrases
- data mining
- game design
- computer games
- data mining methods
- game playing
- video games
- game play
- game based learning
- data mining algorithms
- knowledge discovery
- long term
- decision support
- game theory
- educational games
- key issues
- virtual world
- association rules
- serious games
- board game
- knowledge discovery in databases
- data analysis
- data mining applications
- rough sets
- databases
- outlier detection
- higher level
- high level
- game theoretic
- optimal strategy
- data mining techniques
- data mining tools
- customer relationship management
- game development
- data warehouse