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A novel prior-based real-time click through rate prediction model.

Yan FangJinzhi Liu
Published in: Int. J. Mach. Learn. Cybern. (2014)
Keyphrases
  • prediction model
  • regression model
  • neural network
  • click through rate
  • response surface methodology
  • website
  • sponsored search
  • customer churn
  • exponential smoothing
  • stepwise regression
  • random walk
  • search advertising