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Impact of Social Media on Fundraising Success in Initial Coin Offering (ICO): An Empirical Investigation.
Mengfan Xuan
Xinyu Zhu
J. Leon Zhao
Published in:
PACIS (2020)
Keyphrases
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social media
social networking
potential impact
success factors
consumer products
real time
neural network
website
social interaction
high impact
image sequences
user generated content
social media data