Should firms invest in social commerce? An integrative perspective.

Hugo K. S. Lam Andy C. L. Yeung Chris K. Y. Lo T. C. E. Cheng

Published in: Inf. Manag. (2019)

Keyphrases

social commerce
business models
information technology
cost effective
decision makers
real world
data management
competitive advantage
databases
cloud computing
business processes
computational model