Is Customer Relationship Management a Success Factor in Electronic Commerce?
Detlef SchoderNils MadejaPublished in: J. Electron. Commer. Res. (2004)
Keyphrases
- electronic commerce
- customer relationship management
- data mining
- data mining applications
- competitive advantage
- relationship management
- data mining technology
- customer churn
- business models
- service quality
- online banking
- agent technology
- call center
- automated negotiation
- customer satisfaction
- key factors
- electronic markets
- electronic marketplaces
- data analysis
- case study
- small and medium sized enterprises
- information retrieval