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How Does Music-Message Congruency in Online Video Advertisements Enhance Consumers' Behavior Intentions? A Serial Multiple Mediator Model.
Yongzhong Yang
Ruo Yang
Xiaoting Song
Yunyan Tang
Published in:
IEEE Access (2021)
Keyphrases
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probabilistic model
computational model
probability distribution
high level
email
prior knowledge
statistical model
neural network model
online video
data sets
databases
neural network
objective function
user interface
experimental data