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Yunyan Tang
ORCID
Publication Activity (10 Years)
Years Active: 2021-2021
Publications (10 Years): 1
Top Topics
Online Video
Statistical Model
Email
Probability Distribution
Top Venues
IEEE Access
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Publications
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Yongzhong Yang
,
Ruo Yang
,
Xiaoting Song
,
Yunyan Tang
How Does Music-Message Congruency in Online Video Advertisements Enhance Consumers' Behavior Intentions? A Serial Multiple Mediator Model.
IEEE Access
9 (2021)