Customer Engagement in Facebook Brand Communities: Measurement and Best Practices from the Airline Industry.
Vu Thi ThaoThomas WozniakAndreas LiebrichPublished in: ENTER (2017)
Keyphrases
- social networks
- case study
- yield management
- online social
- social networking sites
- social media
- social communities
- leading edge
- social relationships
- call center
- point of sale
- social network sites
- online social networks
- electronic commerce
- marketing strategies
- customer satisfaction
- social networking
- learning environment
- customer service
- market segments
- online communities
- software vendors
- high tech
- social network analysis
- knowledge sharing
- community structure
- community detection
- social web
- learning community
- service quality
- world wide
- design patterns
- complex networks
- customer relationship management