The effect of shopping channel (online vs offline) on consumer decision process and firm's marketing strategy.
Cheng XuJooyoung ParkJacob C. LeePublished in: Internet Res. (2022)
Keyphrases
- decision process
- marketing strategies
- shopping behavior
- online shopping
- customer satisfaction
- consumer behavior
- online retailers
- online stores
- internet shopping
- decision making
- decision support system
- decision makers
- internet enabled
- competitive advantage
- real time
- pricing strategies
- decision support
- online marketing
- direct marketing
- database marketing
- electronic commerce
- information technology
- support systems
- customer relationship management
- service quality
- commercial banks
- marketing campaigns
- expert systems
- life cycle