Jacob C. Lee

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Internet Shopping

Marketing Campaigns

Online Marketing

Top Venues

Publications

Cheng Xu, Jooyoung Park, Jacob C. Lee
The effect of shopping channel (online vs offline) on consumer decision process and firm's marketing strategy. Internet Res. 32 (3) (2022)