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The Quest for Customer Intelligence to Support Marketing Decisions: A Knowledge-Based Framework.
Nguyen Anh Khoa Dam
Thang Le Dinh
William Menvielle
Published in:
Vietnam. J. Comput. Sci. (2022)
Keyphrases
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decision making
data sets
artificial intelligence
long term
end users
main contribution
customer support
website
theoretical framework
data mining
decision makers
support systems
decision model
customer relationship management
customer service