Customer Relationship Management.
Jens SchulzeVolker BachHubert ÖsterlePublished in: HMD Prax. Wirtsch. (2000)
Keyphrases
- customer relationship management
- data mining systems
- data mining applications
- marketing strategies
- relationship management
- data mining technology
- customer churn
- competitive advantage
- data mining
- customer segmentation
- call center
- critical success factors
- knowledge discovery
- information retrieval
- customer retention
- query processing
- customer base
- databases