When Promotions Meet Operations: Cross-Selling and Its Effect on Call Center Performance.

Mor Armony Itai Gurvich

Published in: Manuf. Serv. Oper. Manag. (2010)

Keyphrases

call center
cross selling
service level
service quality
commercial data mining
arrival rate
customer service
decision trees
computational intelligence
steady state
queue length
customer relationship management
real time
supply chain
operational decisions