Influence of technological advances and change in marketing strategies using analytics in retail industry.
Jasmine KaurVernika AroraShivani BaliPublished in: Int. J. Syst. Assur. Eng. Manag. (2020)
Keyphrases
- technological advances
- marketing strategies
- computer hardware
- academia and industry
- online marketing
- case study
- direct marketing
- market segments
- customer relationship management
- point of sale
- customer satisfaction
- life cycle
- data mining
- supply chain
- predictive analytics
- customer base
- support systems
- search engine
- business intelligence
- cloud computing
- intelligent systems
- data management
- search engine marketing
- text mining