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Ranking branches of System Group company in Terms of acceptance preparation of electronic Customer Relationship Management using AHP method.
Mohammad Hossein Moshref Javadi
Zahra Azmoon
Published in:
WCIT (2011)
Keyphrases
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customer relationship management
customer churn
ahp method
data mining applications
competitive advantage
data mining technology
customer data
customer segmentation
relationship management
data mining
information systems
case study
information technology
marketing strategies