Do Customers Always Rely on Opinion Leaders' Behavior to Make Decisions? The Moderating Role of Customer Expertise.
Libo LiuMarta IndulskaKristijan MirkovskiPublished in: ECIS (2020)
Keyphrases
- customer behavior
- opinion leaders
- customer satisfaction
- customer service
- behavior patterns
- customer data
- customer preferences
- customer relationship management
- potential customers
- call center
- decision making
- marketing strategies
- customer segmentation
- customer requirements
- customer base
- customer demand
- direct marketing
- service times
- customer orders
- retail banking
- customer churn
- electronic commerce
- decision makers
- customer loyalty
- scheduling decisions
- churn prediction