The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals.
Matti HaverilaEric LiJenny Carita TwyfordCaitlin McLaughlinPublished in: J. Syst. Inf. Technol. (2023)
Keyphrases
- big data
- user satisfaction
- social media
- predictive modeling
- information systems
- big data analytics
- service quality
- information quality
- cloud computing
- data analysis
- data mining
- perceived quality
- quality attributes
- business intelligence
- data processing
- data management
- objective measures
- unstructured data
- customer satisfaction
- website
- structural equation modeling
- customer relationship management
- marketing strategies
- data science
- quality assessment
- data warehousing
- vast amounts of data
- perceived usefulness
- data analytics
- user perceptions
- metadata
- decision making
- database systems
- machine learning
- social networks
- information processing
- database management systems
- knowledge management
- business analytics
- information technology
- e learning
- data sets