Jenny Carita Twyford

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 1

Top Topics

Structural Equation Modeling

User Satisfaction

Quality Attributes

Top Venues

J. Syst. Inf. Technol.

Publications

Matti Haverila, Eric Li, Jenny Carita Twyford, Caitlin McLaughlin
The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals. J. Syst. Inf. Technol. 25 (1) (2023)