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E-relationship marketing: changes in traditional marketing as an outcome of electronic customer relationship management.
Shannon Sue Scullin
Jerry Fjermestad
Nicholas C. Romano Jr.
Published in:
J. Enterp. Inf. Manag. (2004)
Keyphrases
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customer relationship management
relationship management
marketing strategies
data mining systems
data mining applications
data mining
data mining technology
customer churn
customer segmentation
competitive advantage
customer base
preprocessing
customer retention
databases
text mining
metadata
information systems