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Practical Lessons from Predicting Clicks on Ads at Facebook.

Xinran HeJunfeng PanOu JinTianbing XuBo LiuTao XuYanxin ShiAntoine AtallahRalf HerbrichStuart BowersJoaquin Quiñonero Candela
Published in: ADKDD@KDD (2014)
Keyphrases
  • real world
  • social networks
  • social media
  • sponsored search
  • search engine
  • email
  • social networking
  • practical application
  • click prediction
  • lessons learned
  • case study
  • social networking sites
  • young adults