A prediction model for the purchase probability of anonymous customers to support real time web marketing: a case study.
Euiho SuhSeungjae LimHyunseok HwangSu-Yeon KimPublished in: Expert Syst. Appl. (2004)
Keyphrases
- prediction model
- real time
- marketing strategies
- potential customers
- website
- customer support
- customer relationship management
- customer churn
- direct marketing
- regression model
- purchasing behavior
- support systems
- end users
- data mining
- web applications
- consumer behavior
- customer behavior
- neural network
- customer service
- software reliability
- web pages
- bp neural network
- semantic web
- exponential smoothing
- online stores
- stepwise regression
- customer base
- response surface methodology
- bp network
- product information
- wavelet neural network
- customer satisfaction
- knowledge management
- machine learning