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Electronic Marketing.
Ajit Kambil
Arnold Kamis
Marios Koufaris
Bruce D. Weinberg
Published in:
HICSS (2004)
Keyphrases
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website
data mining
customer relationship management
decision making
long term
consumer behavior
design automation
social media
multi agent
customer behavior
online advertising
mobile advertising
telecommunications industry
electronic business
direct marketing
database
neural network