The Effectiveness of In-game Advertising: The Impacts of AD Type and Game/AD Relevance.
Jen-Hung HuangTzong-Ke YangPublished in: Int. J. Electron. Bus. Manag. (2012)
Keyphrases
- sponsored search
- video games
- game theory
- contextual advertising
- computer games
- targeted advertising
- display advertising
- game design
- advertising campaigns
- nash equilibrium
- educational games
- learning games
- game theoretic
- online game
- online advertising
- game playing
- resource allocation
- game based learning
- digital games
- imperfect information
- game play
- monte carlo tree search
- optimal strategy
- search engine
- web search
- cooperative
- web pages