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Tzong-Ke Yang
Publication Activity (10 Years)
Years Active: 2012-2012
Publications (10 Years): 0
Top Topics
Targeted Advertising
Online Game
Nash Equilibrium
Sponsored Search
Top Venues
Int. J. Electron. Bus. Manag.
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Publications
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Jen-Hung Huang
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Tzong-Ke Yang
The Effectiveness of In-game Advertising: The Impacts of AD Type and Game/AD Relevance.
Int. J. Electron. Bus. Manag.
10 (1) (2012)