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Does Personality Influence the Frequency of Online Purchase Behavior?

Abu H. AyobSiti Daleela Mohd WahidNor Asiah Omar
Published in: Int. J. Online Mark. (2022)
Keyphrases
  • purchase behavior
  • social influence
  • personality traits
  • online learning
  • online communities
  • real time
  • sponsored search advertising
  • data sets
  • case study
  • conceptual framework
  • factors influencing