Abu H. Ayob

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Purchase Behavior

Social Influence

Conceptual Framework

Sponsored Search Advertising

Top Venues

Int. J. Online Mark.

Publications

Abu H. Ayob, Siti Daleela Mohd Wahid, Nor Asiah Omar
Does Personality Influence the Frequency of Online Purchase Behavior? Int. J. Online Mark. 12 (1) (2022)