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CRM durch Mass Customization - Wettbewerbsvorteile durch Mass Customization.
Frank Thomas Piller
Published in:
HMD Prax. Wirtsch. (2001)
Keyphrases
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mass customization
mass production
product design
product configuration
manufacturing process
business models
product development
life cycle
constraint satisfaction
product information
decision support
decision making
constraint satisfaction problems
process control