Customer Knowledge Management - Improving Performance of Customer Relationship Management with Knowledge Management.
Adrian BürenRagnar SchierholzLutz M. KolbeWalter BrennerPublished in: HICSS (2004)
Keyphrases
- knowledge management
- customer relationship management
- competitive advantage
- customer churn
- information systems
- case study
- knowledge sharing
- marketing strategies
- data mining systems
- information technology
- organizational learning
- business intelligence
- data mining
- customer segmentation
- decision making
- customer data
- data mining applications
- decision support
- relationship management
- e learning
- customer retention
- data warehousing
- customer service
- data mining technology
- customer satisfaction
- steady state
- electronic commerce
- data model
- preprocessing
- artificial intelligence