Investigating the Impact of Big Data Analytics on Perceived Sales Performance: The Mediating Role of Customer Relationship Management Capabilities.
Muhammad ShahbazChang-Yuan GaoLi-Li ZhaiFakhar ShahzadAdnan AbbasRimsha ZahidPublished in: Complex. (2020)
Keyphrases
- customer relationship management
- big data analytics
- competitive advantage
- customer base
- relationship management
- big data
- data mining systems
- data mining
- marketing strategies
- customer churn
- data mining applications
- information systems
- business processes
- database
- business activities
- significant predictors
- data mining technology
- call center
- knowledge management
- customer service
- customer data
- information processing
- software engineering
- user interface
- databases